The Golden Globe Awards are often a barometer on some of the new fashion trends ready to sweep the country. Among some of those new looks showcased were some new shoe styles. New 2011 shoes will be hitting the market and everybody is already lining up to buy them. In addition to the fancier dress style shoes, new athletic shoes are set to hit the market. There will be shoes from the same stars that have been doing it for years as well as some new comers to the game.
Shoes have always taken their cue from the stars. Especially the fancy dress shoe. This year will be no different. Many new styles were on display at the awards shoe including some wooden sandals worn by Heidi Klum and some more jewel encrusted sandals worn by Olivia Wilde. They got noticed as they walked the carpet because pictures of their shoes made headlines the next day. Yes, their shoes made the headlines.
Designers have long sought after a shoe that would make the dress as opposed to being a compliment to the dress. This year people are saying that it will happen. They all expect the shoes to become a statement maker. The trend this year with shoes seem to be the color more than anything. They are looking at bright colors. Something to make a bold statement and draw attention to the shoe.
With over 30 NBA stars selling a designer athletic shoe the market is just saturated with these shoes. However for some of the lesser stars, unless you are a fan of theirs you are not going to pass up a Lebron James shoe for theirs. It just does not happen. And the manufacturers know it so they will pick and choose their NBA representatives carefully to make sure they do not fund a bust.
Among Lebron and Kobe, others will also get into the fray. There is actually a list of about 30 players from around the league that have their own shoe designs. Of course some are more desirable than others. For some players unless you are a fan of theirs directly, you will not be wearing their shoes. Not like with Kobe and Lebron. While they do not have the Jordan flair they still have a decent amount of popularity.
However athletic shoes are not just relegated to the NBA. There are many shoes that hold their own in the market from companies such as Adidas, Nike, Puma and Converse to name just a few. But with the shoe companies that have the biggest market share, all of them are excited about what they have coming out in 2011. They all declare that this is going to be a year of big shoes, big surprises and big sales. With the struggling economy starting to come around, they anticipate shoe sales to rebound as well.
New players will also delve into new markets. For example the skateboard shoe companies will try to take from the NBA shoe market. Hoping to make a type of crossover shoe that will appeal to both the jock and the skateboarding kids alike. If it works they will take a large chunk out of the market and rake in some good money in the process. This could set up one or two companies to really make a move in the coming years.
This is also going to be a year that many expect the skateboarding shoes to take a large leap as well. Many think that the DC shoe line and others from that market will make strides this year and cut into some of the other market sales in 2011. They say if that was to happen, we could see a whole new evolution in shoe design in the coming years as some styles may begin to merge. We will also see new designs hit the market as this change up will allow some new players to hit the scene also.