There are very few people that can claim the supremacy of being the best salesmen in basketball footwear. As a mater of fact, there are very few basketball shoe brands that can actually be considered as the best sellers. However, when it comes to this, the king of basketball shoes ultimately has to be Nike. All the way back to 1984; they have been in the industry making all the game’s shoes that cater for whatever needs the players have.
Whether you are on the court during a game or off the court jogging, you need shoes that are easy and comfortable to wear. Two of the most influential players in the game’s history have in the past endorsed the brand leading to its immense popularity. These two players are Chuck Taylor of Converse All Stars and Chicago Bulls legend Michael Jordan.
This was inculcated into the industry back in 1910. These are some of the snickers that are preferred by players and fans of the game alike, especially if you really want to have the kind of performance that actually makes the game.
Sales volumes largely depend on the kind of relationships the shoe manufacturers develop and maintain with the heads of athletic bodies within the country. Also, the manufacturers have to cater for for the specific needs of interested parties; in this case players, coaches and fans, and be adequately in touch with current fashion trends to make sure that the designs they release each year are appealing to likely customers.
In spite of this, it is also very crucial that a manufacturer strives get customers and would be buyers to trust his brand. One of the ways for doing this is sufficient marketing campaigns and in this case what better way to market than to have players wear their brands during their matches to prove the toughness and comfort and to also have them attest to feel and comfort on and off the court. Converse Taylor All Stars has successfully applied this model as an effective marketing tool that has seen profits soar.
One of the other players that have made their mark in the basketball footwear industry has to be LeBron James. He actually became famous in this field while still in high school. The difference between him and the other players is that whilst they all had to wait until they started playing in the professional leagues to be famous, he beat them to it while still a young boy.
For this reason, Nike was able to sign him up to endorse their sport wear way before all the other companies were able to do so, in particular before he even made it to the pro league. They actually managed to design James LeBron footwear that he would actually wear during his play duration in the NBA.
When it comes to this game’s footwear, these have to be by far some of the names that have made it in the industry so far. To have a clearer picture, you can ask any player that has any of these wear what it feels like, and for sure, you will get the perfect answer.